Nutritional Products International (NPI), and its founder and CEO Mitch Gould, have announded its new National Accounts Manager—Joseph Mies.

NPI specializes in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skincare products.

“Joseph Mies is a legend in the Sports Nutrition Sector,” said Gould. “Under Joe’s leadership, Muscle Foods became the largest and fastest-growing Sports Nutrition Distributor in the U.S.”

Mies comments, “I am excited about working with Mitch, who has had such a successful career in our field,” Mies said. “He developed the ‘Evolution of Distribution’ platform, which streamlines the product launch process and makes it cost-effective and profitable for foreign brands to enter the U.S. market.”

As the new National Accounts Manager of NPI, Mies will play a critical role in Gould’s “Evolution of Distribution” system.

“We provide all the expertise the company needs to introduce their products to retailers and consumers in the U.S.,” Gould said. “NPI’s staff includes a veteran sales and operations team as well as FDA regulatory guidance while our sister company, InHealth Media, specializes in marketing health, wellness, and sports nutrition products. IHM oversees a national TV tagging campaign along with a public relations and social media strategy targeted to build brand awareness.”